Tacoma is a city with unique history, old charm, and a touch of heartbreak. We can all relate to the ups and downs Tacoma has seen. We all believe in Tacoma too. We believe it’s a city on the rise. There is a thick sense of opportunity here. A bright future ahead for those that dare, those that care enough to invest themselves.
Pacific Avenue is the heart of Tacoma’s historic district and visible link to it’s past. It’s a walkable region that incorporates a small, but bustling area of shops that could certainly benefit from a boost of awareness. It competes with 6th Ave, the Tacoma Mall and Proctor shopping area.
UWT asked Rotator Creative to come up with ways to increase awareness and create an identity for Tacoma’s Pac Ave.