It’s no secret that the Seattle market is flooded with great coffee. With a cafe on every corner, customers are overwhelmed with the amount of choices each day. How can you separate yourself from the crowd?
With Honor, we felt that positioning the brand correctly would help us better understand where the opportunities in the market may lie. The best positioning comes from a real understanding of customer needs, wants, hopes, and the competition—their strengths and weaknesses, plus changes in market trends. And we gave them exactly that.
Then we went even further and crafted a comprehensive brand system that gave them the tools to stay on target with their audience and make sure the experience was always flawless.